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2012 News

County to Host November 28 Workshop: "Marketing Panel: Secrets of Success"

November 14, 2012

County to Host November 28 Workshop: "Marketing Panel: Secrets of Success"

On Wednesday, November 28, 2012, the County of Bucks Business Development Department, in conjunction with the Bucks County Commissioners, Fulton Bank, and the Lower Bucks County Chamber of Commerce concludes the Fulton Bank Financial Series 2012 by presenting a Marketing Panel: Secrets of Success. The event will be held at the Lower Bucks County Chamber of Commerce, 409 Hood Blvd., Fairless Hills, PA 19030. Networking and registration begin at 8:15 a.m. The program starts promptly at 8:30 a.m. and concludes at 10:30 a.m.

This presentation is designed for business owners, entrepreneurs, and professionals involved in the private sector, public sector, and social service agencies. Scheduled members of the panel, who are involved in marketing and management, include:

  • Cairn University President, Dr. Todd Williams
  • Fulton Bank Senior Marketing Officer, Amy Hartenstine
  • Jules Thin Crust Pizza Founder, John Ordway
  • McCaffrey's Markets CEO, Jim McCaffrey
  • Titan Mobile Shredding Owner, Don Adriaansen

Susan Richard, President, Richard Associates Marketing Consulting, will be moderating the panel. The program discussion will include:

  • Defining your customer
  • Differentiating yourself in the marketplace
  • Expanding into new locations
  • Rebranding your organization
  • Developing strategic partnerships

Pre-registration is requested due to limited seating; however, there is no charge to attend the event. To register for the workshop, please contact the County of Bucks Business Development Administrator, Sonia Smith, at 215-345-3839 or at srsmith@co.bucks.pa.us.

The County of Bucks Business Development Department helps entrepreneurs and companies navigate the public and private sector resources available to the business community. Its free services include resource provision, workshop education, and networking opportunities. For more information about the county's Business Development programs and offerings, please visit the official County of Bucks website, www.buckscounty.org.